Advertising device



Jan. 14, 1941. HERBS-r 1 2,228,312,

ADVERTIS ING DEVICE Filed Dec. 21, 1938 I INVENTOR. k I

Patented Jan. 14, 1941 UNITED STATES WATENT OFFICE ADVERTISING DEVICE Application December 21, 1938, Serial No. 246,926

3 Claims.

My invention relates to an advertising device and its novelty consists in the combination and arrangement of parts as will be more fully hereinafter pointed out.

Street car, railroad car and bus or other vehicle advertising has become important, but because of the crowding of such vehicles or the in terest of the riders in reading their papers the advertising displayed is frequently not noticed.

It therefore becomes essential that some means of attracting the attention of the prospect to such advertising be utilized in order to insure the continuation of the value of such advertising space and such advertising.

My device is adapted to accomplish this purpose in a simple but inexpensive way and to do so so positively and effectively as to tremendously increase the value of such advertising space and advertising matter by catching the eye of the prospect through the continuous movement of the free swinging lower jaw of the head portion whereby said prospect will be attracted to read the advertisement and thereby become interested in the purchase of the article advertised. It will be noted that my device is particularly adapted for food, chewing gum and candy advertisements although it will be readily adaptable for use in connection with any and all advertising for the purpose of securing the attention of the prospect.

The particular advantage of my device over anything which has been used heretofore is seen in the simplicity of the structure which insures the continuity of the movement of the lower jaw portion whenever the vehicle is in motion and avoids any possibility of any breakdown or inoperativeness because of this positive and simple method of operation and construction.

Referring to the drawing,

Figure 1 is a side elevation of the head portion of my device showing the card on which it is mounted and the frame supporting said card in cross section.

Figure 2 is a vertical section of Figure 1 taken at approximately the vertical center of said head portion.

Figure 3 is a rear view of the head portion as shown in Figure 1.

Figure 4 is the lower jaw portion of the head portion and is a modification of the lower jaw portion shown in Figures 1 to 3 inclusive.

In the drawing 5 is an advertising card such as is commonly mounted in a street or railroad car or bus which is supported in the usual slotted frame 6 and to which is rigidly secured a head portion 1 by means of flexible metal tabs 8 which are adapted to pierce the card 5 and be turned down on the inside thereof so as to hold the head portion I in a fixed rigid position on the card 5.

The lower jaw portion 9 which in the drawing 5 herein carries also a chin I9 and a lower lip II and teeth [2, is suspendedby means of a pair of eye screws 13 which are rigidly secured to the lower jaw portion 9 and are adapted to slide over and rotate freely on a cylindrical rod M which is rigidly secured at its ends l5 crosswise of said head portion 1 so that the lower jaw portion 9 will swing backwardly and forwardly in said head portion 1 freely.

The head portion shown in the drawing herein 15 also has a nose 16 which shows on the interior view in Figure 3 as a deep depression and the lower side cheek ll is cut away making the opening [8 in which the suspended lower jaw portion 9 is adapted to swing freely back and forth.

Another method of suspending the lower jaw portion 9 is shown in Figure 4 in which the cylindrical pins l9 rigidly secured in each side of the lower jaw portion 9 are adapted to engage circular bearings in the inner side portions of the head portion 1 whereby lower jaw portion 9 will be pivotally suspended so as to swing freely backward and forward as required.

A collar and necktie 20 are shown mounted around the neck of said head portion 1.

The lower jaw portion 9 is preferably made with a cut-out 2! so as to lighten the structure in order that it may not be too heavy so that it i will swing in an easier and gentler manner rather than tooviolently.

The head portion 1 may be made in the form of an individual of any type or race or in the form of the head of any animal so as to more suitably advertise a particular line. For example the use of the head of a cow might be used to advertise some milk food and the lower jaw 9 of any animal could be made and operated just as it is shown in the figures used herein for illustrative purposes.

It will be understood that many variations of my device may be made in order to accomplish the function desired without departing from the spirit of the invention and that such mechanical variations or substitutions are included within the scope of the invention as set forth in the claims herein.

I claim:

1. The combination of a frame, a card supported therein, the front portion of a head having means for fastening the same to said card and the lower jaw portion of said head being sus pended in said head portion by a pair of eye screws fastened in the upper back part of said lower jaw portion, the eye heads of said eye screws being slid over a cylindrical rod rigidly secured in said head portion across the interior above said lower jaw portion, so as to swing freely forwardly and backwardly therein.

2. The combination of a frame mounted in some vehicle, a card supported therein, the front portion of a head having means for fastening the I same to said card comprising flexible tab members adapted to punch through and clamp down on the back side of said card and the lower jaw portion of said head being suspended therein so as to swing freely forwardly and backwardly therein on any movement of said vehicle.

3, The combination of a frame mounted in some vehicle, a card supported therein, the front portion of a head carried by and projecting from said card, a lower jaw portion of said head being suspended in said head in a self contained normally closed balanced position so as to swing separately forwardly and backwardly therein on any movement of said vehicle.

PHILIP HERBST. 

